Vitae
Education
Teaching & Learning in Higher Education
- Master / MA
Graduate Degree / Education
Thesis: Slow and Low Tech in Education
- Malmö U
- Malmö / Sweden
- 2026
Gender, Justice and Society
- Master / MSc
Graduate Degree / Gender Studies
Thesis: Leadership and Gender in Confucian Societies
- Umeå U
- Umeå / Sweden
- 2026
Communication for Development
- Master / MA
Graduate Degree / Media, Communication & Development
Thesis: Silence and Symbols in Protest / Visual Methods
- Malmö U
- Malmö / Sweden
- 2024
Int'l & Comparative Education
- PG Studies
PG Research Degree / Education
Dissertation: EdTech / Asynchronous Online Learning
- Beijing Normal U
- Beijing / China
- 2024
Business / Organizational Behavior
- PG Studies
PG Research Degree / Int’l Business
Dissertation: Shared Value in MNCs in China
- U of Int'l Business & Economics
- Beijing / China
- 2024
Contemporary China Studies
- Master / LLM
Research Degree / Chinese Politics
Thesis: Philanthropy in China
- Renmin U
- Beijing / China
- 2018
Int'l Business Administration
- Master / MBA
Professional Degree / Int’l Business
Thesis: Foreign Brand’s China Market Entry Concept
- U of Int'l Business & Economics
- Beijing / China
- 2013
Innovation & Management in Tourism
- Bachelor / Mag (FH)
Research Degree / Blended Studies of Management, Innovation & Tourism
Industrial Thesis: Social Media in Travel Destination Marketing
- FH Salzburg UAS
- Salzburg / Austria
- 2010
Marketing Management
- Diploma
Applied Diploma / Marketing Management
Thesis: Service Diversification in Social Care
- BFI Salzburg
- Salzburg / Austria
- 2005
Travel & Hospitality Management
- Diploma
Diploma Program / Tourism
Thesis: Niche Hotel Market Analysis
- STS Tourism School Klessheim
- Salzburg / Austria
- 2003
Teaching
Narrative Inquiry
- Course/Module Leader
- PhD
- 2026
- XJTLU
- Suzhou, China
Entrepreneurship, Innovation & Int’l Ed
- Course/Module Leader
- Master
- 2026
- XJTLU
- Suzhou, China
Advanced Educational Research Studies
- Course/Module Leader
- EdD
- 2026
- XJTLU
- Suzhou, China
Business Communication II (EN)
- Adjunct Lecturer
- Bachelor
- 2025
- IU U of Applied Sciences
- Germany
Business Communication I (EN)
- Adjunct Lecturer
- Bachelor
- 2023 - 2024
- IU U of Applied Sciences
- Germany
Intercultural Management
- Adjunct Lecturer
- Bachelor
- 2024
- IU U of Applied Sciences
- Germany
Policy Analysis
- Teaching Fellow
- PhD
- 2022 - 2024
- Beijing Normal U
- Beijing, China
Ecopedagogy
- Teaching Fellow
- Master
- 2023 - 2024
- Beijing Normal U
- Beijing, China
Leadership I & II
- Video Lecturer
- MBA
- 2023 - 2024
- IU U of Applied Sciences
- Germany
Managing Across Borders
- Video Lecturer
- MBA
- 2023
- IU U of Applied Sciences
- Germany
Advanced Research Methods
- Video Lecturer
- Master
- 2023
- IU U of Applied Sciences
- Germany
Research Writing with AI
- Course Creator
- Bachelor, Master, PhD, Researcher
- 2023
- AI Writing Space
- Global
- Course Details
Comparative Ed Research Methods
- Teaching Fellow
- PhD
- 2021 - 2023
- Beijing Normal U
- Beijing, China
Politics of Education
- Teaching Fellow
- Master
- 2022 - 2024
- Beijing Normal U
- Beijing, China
Academic Writing
- Teaching Fellow
- Master
- 2021 - 2024
- Beijing Normal U
- Beijing, China
Gender in Education Studies
- Teaching Assistant
- Master
- 2022
- Beijing Normal U
- Beijing, China
Education & National Development
- Teaching Assistant
- Master
- 2022
- Beijing Normal U
- Beijing, China
Introduction to Academic Work
- Adjunct Lecturer
- Bachelor
- 2021/2022
- IU U of Applied Sciences
- Germany
International Marketing
- Video Lecturer
- MBA
- 2021
- IU U of Applied Sciences
- Germany
Managing in a Global Economy
- Video Lecturer
- MBA
- 2021
- IU U of Applied Sciences
- Germany
Foreign Economic Policy
- Teaching Assistant
- Master
- 2016
- Renmin U of China
- Beijing, China
Tourism Strategy Management
- Visiting Lecturer
- Bachelor
- 2014
- HNA Aviation & Tourism College
- Sanya, China
Online Marketing
- Visiting Lecturer
- Bachelor
- 2011 - 2014
- HNA Aviation & Tourism College
- Sanya, China
Conversational English
- Volunteer Teacher
- Pre-University
- 2013
- Mengla High School
- Rural Guizhou Province, China
Conversational English
- Volunteer Teacher
- Pre-University
- 2012
- Rongjiang & Jiuqian High Schools
- Rural Guizhou Province, China
Talks & Lectures
Culture & Education
- (Open Day) Teaching Demonstration
- Bachelor, Master
- 2026
- XJTLU
- Suzhou, China
(Post-)PhD Dissemination & Publishing
- Guest Speaker
- PhD
- 2024
- Beijing Normal U
- Beijing, China
(S)Low-Tech in Education
- Video Lecture
- Master
- 2024
- Jönköping U
- Jönköping, Sweden
Journal Search: Beyond the Library
- Guest Speaker
- Master, PhD
- 2024
- Philippine Normal U & MMSU
- Manila, Philippines
AI-Supported Literature Research
- Peer Talk
- Bachelor, Master, PhD
- 2023
- Beijing Normal U
- Beijing, China
Intercultural Encounters
- Guest Lecturer
- Pre-University
- 2018 - 2021
- Renmin U SIS
- Beijing, China
Across & Between Cultures
- Guest Lecturer
- Bachelor
- 2018 - 2021
- UIBE Business School
- Beijing, China
Intercultural Communication in China
- Guest Lecturer
- Master
- 2018 - 2020
- RUC Silkroad School
- Suzhou, China
Thesis Seminar
- Guest Lecturer
- Master
- 2019
- RUC Silkroad School
- Suzhou, China
Academia
Assistant Professor
Department of Educational Studies, Academy of Future Education
- Xi'an Jiaotong - Liverpool U
- China
- Since 2025
Adjunct Lecturer
Lecturer and Educational Author in Business & Social Sciences
- IU UAS
- Germany / Global
- Since 2020
Visiting Research Fellow
Research Collaboration in International Business
- American Institute of Applied Sciences in Switzerland
- Switzerland
- 2024 - 2025
Postgraduate Teaching Fellow
Teaching Fellowship in Comparative Education
- Beijing Normal U
- Beijing / China
- 2021 - 2024
Int’l Student Affairs Assistant
Program Support: China Studies & IMPA Programs / SIS & SPAP
- Renmin U
- Beijing / China
- 2016 - 2023
Visiting Lecturer
Lecturer in Web Marketing and Tourism Strategy
- FH Salzburg UAS
- HNA Aviation & Tourism College
- Sanya / China
- 2011 - 2014
Publications
Conferences
Peer Review
J of Further and Higher Education
European J of Open, Distance and E-Learning
Anthropology & Education Quarterly
Asia-Pacific J of Business Administration
J of Peer Learning
J of Learning for Development
European J of Education
International J of Educational Technology in Higher Education
IEEE Transactions on Learning Technologies
J of Educational Research
Business Strategy and the Environment
J of Infrastructure, Policy and Development
J of Creating Value
Asia-Pacific J of Regional Science
Beijing International Review of Education
Management Research Review
Comparative & International Education Society
J of University Teaching & Learning Practice
J of Contemporary African Studies
Business Strategy & Development
Asia Academy of Management
Industry
Co-Founder & Consultant
Market Entry and China-related Consulting and Strategy Projects
- Travelbug Consulting
- Beijing / China
- Since 2017
Director China Office
Training & Consulting for China Market Activities of North-American Travel & Service Brands
- BMG Group & Global Ready Education
- San Francisco / US & Beijing / China
- 2014 - 2018
Project Manager
China Travel Marketing Strategy Hub / Content Curation & Consultancy
- China Travel Trends
- Beijing / China
- 2011 - 2014
Online Marketing
Web Development & Social Media Marketing
- BlueChip Media
- Zell am See / Austria
- 2010 (4 Months)
CEO’s Assistant
Previously: Home Care & Social Work / Civil Social Service Year
- ADS Social Work
- Salzburg / Austria
- 2004 - 2010
Management Trainee
Pre-Opening Development Phase & Opening Period
- Magazin Wine Boutique, Deli & Restaurant
- Salzburg / Austria
- 2003-2004 (7 Months)
Trainee / Internship
Trainee in all Business Areas: Restaurant, Hotel, Spa
- Kumomi-En Onsen Ryokan
- Shizuoka / Japan
- 2002 (3 Months)
Key SKills
Languages
- German (native)
- English (fluent)
- Mandarin Chinese (advanced, HSK5)
- Italian (beginner)
- French, Japanese, Russian (trivial)
Research Skills
- Qualitative Analysis / MaxQDA (basics)
- Thematic Analysis / Atlas.ti
- Structured Reviews / Covidence
- Quantitative Analysis / SPSS (basics)
Digital Skills
- MS Win 11
- Office 365 Suite
- Photo & Graphics Editing
- Web Design
- Web Development
- WordPress CMS
- Moodle LMS
- Canvas LMS
- Social Media
- SEO
- Online Learning Development
People Skills
- Project Management
- Group Leadership
- Teaching & Training
- Sprint Facilitation
- Intercultural Teamwork
- Collaboration Engineering
- Virtual Collaboration
Life-Long Learning
Courses & Programs (50+)
AI and Ethical Digital Citizenship
- Asia-Pacific Centre of Education for Int'l Understanding (APCEIU)
- GCED Online Campus
- Open Access Publishing Association (OAPA)
- Credential
Blended Learning Practice
- Athabasca U
- Commonwealth of Learning
- Credential
Creating Inclusive Schools
- Commonwealth of Learning
- Credential
- Athabasca U
- Commonwealth of Learning
- Credential
Authentic Assessment for Online Learning
- Commonwealth of Learning
- Credential
- RUN+ (Regional U Network)
- FHV Austria
- Gender Impact Studies Center
- Impact & Policy Research Institute
Self-Directed Learning for Higher Education
- North-West U (SA)
- Commonwealth of Learning
- Credential
Digital Wellbeing Sprint
- 3AMK (Finalnd)
- Metropolia UAS
- Design Sprint Facilitation
Leadership for a Changing World
- 3AMK (Finalnd)
- Laurea UAS
- Metropolia UAS
VSSER – Summer Seminar on Entrepreneurship Research
- U of Alabama
- Intensive Research Training Program
- Athabasca U
- Commonwealth of Learning
- Credential
Fair Data (Researcher Career Development Programme)
- RUN+ (Regional U Network)
- Tech U of the Shannon
Fundamentals of Digital Marketing
- Google Digital Garage
- The Open U & IAB Europe
- Credential
Curriculum Development for GCED Educators
- GCED Online Campus
- UN-APCEIU
Human Behaviour: Neuroethology of a very emotional Primate
- Ulysseus European U
- U of Seville
Generics in Science, Ethics and Society
- U of Oslo
- PhD Course
6th QUT-BNU-UCalgary Doctoral Forum
- Queensland U of Technology
- Beijing Normal U
- U of Calgary
Collaboration, Communication and Remote Working
- U of Leeds
- 3-Course Program
- Credential
Mindshift: Break Through Obstacles & Discover Your Potential
- McMaster U
- Credential
The Science of Well-Being
- Yale U
- Credential
Effective Communication in the Globalized Workplace
- National U of Singapore
- 5-Course Program
- Credential
Leading People & Teams
- U of Michigan
- 5-Course Program
- Credential
Coaching Skills for Managers
- U of California, Davis
- 4-Course Program
- Credential
Dynamic Public Speaking
- U of Washington
- 4-Course Program
- Credential
The Science of Success
- U of Michigan
- Credential
Diversity and Inclusion in the Workplace
- ESSEC Business School
- Credential
Sustainable Community Transformation
- U Colorado Boulder
- 3-Course Program
- Credential
Negotiation, Mediation & Conflict Resolution
- ESSEC Business School
- 5-Course Program
- Credential
Culture & Heritage in Europe
- European U Institute
- 3-Course Program
- Credential
Intercultural Competence
- Purdue U
- Credential
The Complexities of Chinese Culture
- U of Exeter
- Credential
Intercultural Studies
- U of Leeds
- 5-Course Program
- Credential
EBC*L – European Business Competence License
- Chamber of Commerce Salzburg
- BFI Salzburg
Junior Sommelier Austria
- Austrian Federal Economic Chamber
Summer & Winter Schools (14)
ZJU SDG Summer School – Data Visualization
- Zhejiang U
- Summer School
- 2023
- Shanghai Jiaotong U
- Summer School
- 2023
Social Sciences Research Summer School
- Monk Prayogshala (India)
- Summer School
- 2023
Language Diversity, Education and Social Participation
- U of Hamburg
- Summer School
- 2022
SJTU SDG Camp – Philanthropy Development
- Shanghai Jiaotong U
- Summer School
- 2022
Traditional Chinese Medicine Summer School
- Shanghai U of TCM
- Summer School
- 2022
Chinese Culture Studies Program: Individuals & Society
- Center for Studies of Values and Culture
- Int’l Confucian Association
- Winter School
- 2021
Chinese Philosophy: Human Nature and Virtue
- BNU School of Philosophy
- Summer School
- 2021
Collaboration Engineering & Interpersonal Communication
- Renmin U
- Int’l Summer School
- 2021
Post-Pandemic Education Governance
- INEI (Int'l Network of Education Institutes)
- Summer School
- 2021
Global Sustainable Development
- Tsinghua U
- Summer School
- 2021
Business Ethics & Cross-Cultural Communication
- Renmin U
- Int'l Summer School
- 2019
China Know-How: Chinese Language & Culture
- Beijing Foreign Studies U
- Northwestern U
- Eurasia-Pacific UniNet
- Summer School
- 2008
China Know-How: Chinese Economy
- Peking U
- Fudan U
- Eurasia-Pacific UniNet
- Summer School
- 2007
Language Certificates (3)
HSK5: Chinese as a Foreign Language
- 汉语水平考试
- Level 5 of 6
- Hanban Beijing
TOEFL: Test of English as a Foreign Language
- TOEFL ibt Center
- 116/120
- Salzburg / Austria
LCCI SEFIC Certificate for spoken English in Industry & Commerce
- London Chamber of Industry & Commerce
- STS / Austria
Teaching Credentials (6)
PGCert Academic Practice
- U of Liverpool
- Ongoing
- Xi'an Jiaotong - Liverpool U
- Ongoing
Learning, Digitalization, and Sustainability
- Jönköping U
- Ongoing
- HAMK U of Applied Sciences
- Ongoing
- Technological U of the Shannon
- RUN+ Network
- Training Info
ISW Certification: Instructional Skills Workshop
- Xi'an Jiaotong Liverpool U
- ISW Network Canada
TEFL Certification
- TTC - TESOL TEFL Council
- 120h Certification
Virtual Teacher Specialization Program
- U of California Irvine
- 5-Course Program
- Credential
Teacher’s Training: Basic Teaching Certificate
- U of Salzburg
- FH Salzburg UAS
- Salzburg / Austria
Awards & Recognitions
Scholarships (15)
Foundations of Academic Peer Review Scholarship
- Open Access Publishing Association
- Australia
- 2025
Hamburg Summer School Scholarship
- U of Hamburg
- Germany
- 2022
TCM Summer School Scholarship
- Shanghai U of TCM
- China
- 2022
INEI Summer School Scholarship
- INEI (Int’l Network of Education Institutes)
- China
- 2021
Sustainable Development Scholarship
- Tsinghua U
- GSS Committee
- China
- 2021
BNU Philosophy Summer School Scholarship
- BNU School of Philosophy
- China
- 2021
PG Research Scholarship
- Beijing Normal U
- Faculty of Education
- China
- 2020
IMPA Beijing Government Scholarship
- Beijing City Government
- Renmin U
- China
- 2019
IMPA Program Scholarship
- Renmin U
- School of Public Administration & Policy
- China
- 2018
LLM Beijing Government Scholarship
- Beijing City Government
- Renmin U
- China
- 2016
IMPA Program Scholarship
- Renmin U
- School of Int'l Studies / CCSP
- China
- 2015
Research Scholarship
- China Scholarship Council
- UIBE Business School
- China
- 2015
Business Chinese Language Studies Scholarship
- China Government Council
- UIBE SIE
- 2012
Chinese Language & Culture Studies Scholarship
- China Government Council
- Beijing Foreign Studies U
- 2010
EPU China Know How Scholarship (Chinese Language)
- Eurasia Pacific UniNet
- Salzburg / Austria
- 2008
EPU China Know How Scholarship (Chinese Economy)
- Eurasia Pacific UniNet
- Salzburg / Austria
- 2007
Awards (10)
Excellent Graduate Award (PhD)
- Beijing Normal U
- China
- 2024
Outstanding Int’l Student Award
- Renmin U
- School of Public Administration & Policy
- China
- 2019
Academic Achievement Award (1st Prize)
- Renmin U
- School of Public Administration & Policy
- China
- 2019
Academic Achievement Award (1st Prize)
- UIBE Business School
- Postgraduate Research Program
- China
- 2016
Excellent Graduate Award (MBA)
- U of Int’l Business & Economics
- China
- 2013
Academic Achievement Award (1st Prize)
- U of Int’l Business & Economics
- China
- 2013
Award for Excellent Cadre
- U of Int’l Business & Economics
- China
- 2013
Academic Achievement Award (1st Prize)
- U of Int’l Business & Economics
- China
- 2012
Outstanding Student Award
- Beijing Foreign Studies U
- China
- 2011
Academic Achievement Award
- FH Salzburg UAS
- Austria
- 2006
Outstanding Student Award
- Salzburg Chamber of Commerce
- STS Tourism School Klessheim
- Austria
- 2003
Distinctions (6)
LLM Graduation with Top of Class Distinction
- Renmin U
- Contemporary China Studies Program
- China
- 2018
MBA Graduation with Top of Class Distinction
- UIBE Business School
- Int’l MBA Program
- China
- 2013
Bachelor (Magister) Graduation with Distinction
- FH Salzburg UAS
- Austria
- 2010
Marketing Diploma Program Completion with Distinction
- BFI Institute Salzburg
- Austria
- 2005
Hospitality Diploma Program Graduation with Distinction
- STS Tourism School Klessheim
- Austria
- 2003
Austrian Junior Sommelier Completion with Distinction
- Austrian Chamber of Commerce
- Austria
- 2002
Interests
- Education Research
- EdTech
- Business Research
- Nature
- Travel
- Photography
- Modern Art
- Ink Painting & Calligraphy
- Design
- (South-) East Asian Culture
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