Business sustainability represents a strategic approach that balances economic prosperity with environmental stewardship and social responsibility. The concept has gained significant traction as organizations recognize the need to address major global challenges as part of a larger whole while maintaining profitability on the organizational level. Business sustainability includes strategies that minimize negative environmental impacts, promote social equity, and ensure long-term economic viability. It integrates sustainability principles into core business models and decision-making processes and moves beyond compliance and risk management to view sustainability as a source of innovation and competitive advantage. This entry discusses key concepts, current practices, critical perspectives, and future trends in business sustainability and highlights its evolving nature in a globalized business context.
